http://www.jameslytle.com jameslytle Sat, 05 Feb 2011 04:43:01 +0000 http://www.jameslytle.com en http://www.jameslytle.com/mini-cooper http://www.jameslytle.com/following/jameslytle.com/mini-cooper Sat, 05 Feb 2011 04:43:01 +0000 jameslytle 1020772 Work #1: mini-overs. where mini's go. summary. keep things simple. so those simple things can be used elsewhere. process. collect leftovers, photograph, and sort. Work # 2: many minis = mega impact summary. Mini has done a great job on a sustainable product. Many Mini owners can have a mega impact on reducing global consumption - as dipicted by the largest mini taking flight and breaking through the smog barrier. In printed form, it mimics creased paper bouncing light, thereby, theoretically, not even using ink in a final printed form. process. No ink or photoshop brush colors were used in making this piece. Its all folded paper scanned in. I creased translucent marker paper, and let the light of the scanner do all the work. There are 2 scanned sheets utilized in this visual, with one of them duplicated many times. A bit of masking, grid-like design prowess, and your done. <img src="http://payload.cargocollective.com/1/0/18081/1020772/4_jlmini-2.jpg" border="0" width="670" height="562" width_o="1280" height_o="1075" src_o="http://payload.cargocollective.com/1/0/18081/1020772/4_jlmini-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/1020772/4_jlmini1-3.jpg" border="0" width="670" height="562" width_o="1280" height_o="1075" src_o="http://payload.cargocollective.com/1/0/18081/1020772/4_jlmini1-3_o.jpg" align="left" /> http://www.jameslytle.com/time-perspective http://www.jameslytle.com/following/jameslytle.com/time-perspective Sat, 05 Feb 2011 04:33:45 +0000 jameslytle 1020760 Our immediate worldview of time affects our value of the past, present, and future. Visualizations were created to illustrate how time relates to our emotions and effects optimism verses negativity. Do you have a bright, joyful future? Is each day better than the last? How much does your view of time affect your emotions or vice versa? These are some of the questions the visuals ask. The accompanying terminology for "time-perspective" relating to positive and negative viewpoints is credited to Philip Zimbardo, co-auther of The Time Paradox. <img src="http://payload.cargocollective.com/1/0/18081/1020760/7_jl-tpseries-1.jpg" border="0" width="670" height="237" width_o="2048" height_o="727" src_o="http://payload.cargocollective.com/1/0/18081/1020760/7_jl-tpseries-1_o.jpg" align="left" /> http://www.jameslytle.com/reality-of-redemtion http://www.jameslytle.com/following/jameslytle.com/reality-of-redemtion Fri, 25 Dec 2009 16:22:32 +0000 jameslytle 200085 <img src="http://payload.cargocollective.com/1/0/18081/200085/5_jl-ruthcover-front.jpg" border="0" width="670" height="1010" width_o="800" height_o="1207" src_o="http://payload.cargocollective.com/1/0/18081/200085/5_jl-ruthcover-front_o.jpg" align="left" /> Amber Hill wrote your atypical women's bible study and naturally wanted an atypical genre book cover to go along with it. Reality = essence, truth, realness. Redemption = rescue elements, actions. The cover is meant to be as useful as beautiful in threading story elements that can seem easily disconnected, but, after all, communicate the truth of story. http://www.jameslytle.com/quarterback-analysis http://www.jameslytle.com/following/jameslytle.com/quarterback-analysis Fri, 25 Dec 2009 01:25:56 +0000 jameslytle 200336 In working towards goals, there are countless multi-variate factors that contribute towards a winning mindset and subsequently a winning percentage. And there are few competitive, performance-based environments that are more quantifiable and repeatable than in athletics. How does a high school quarterback maintain a well-informed work schedule and performance evaluation relative to the NCAA top quarterbacks he aspires to? Is there a way to boost scholastic attraction from Division 1,2, or 3 schools with relatively accurate quantifiable data. A player's stats are their identity in the world of sports and can also provide the kind of statistics that lead to knowledge: information motivated action. The goal is to know and understand what makes quarterbacks of NCAA scholastic capability. Here are some ways to pursue, and communicate that and to give players and parents a better picture of where they match up. The following are various presentations that could benefit this pursuit. A key concept in this study is the idea of relative standing. "In reality you are not competing against 254,000 other kids, you are competing against a few thousand kids who possess the size, skill, and speed to play at that level" ~ Varsityedge.com Here I though through how relative lines of performance achievement in NCAA quarterbacks could be compared to personal stats. To make sure you are shooting for the divisional level, separate the performance of Division 1 QB's from Divisions 2 and 3. <img src="http://payload.cargocollective.com/1/0/18081/200336/jl-qb-value-exposure-details.jpg" border="0" width="580" height="448" width_o="580" height_o="448" src_o="http://payload.cargocollective.com/1/0/18081/200336/jl-qb-value-exposure-details_o.jpg" align="left" /> I created visuals 2007 data set of the FBS Top Ranking Quarterbacks. Two notable stats for Sam Bradford, the top ranking QB, were his bell-curve weight vs. ranking position: <img src="http://payload.cargocollective.com/1/0/18081/200336/qb-weight-v-value.jpg" border="0" width="670" height="232" width_o="700" height_o="243" src_o="http://payload.cargocollective.com/1/0/18081/200336/qb-weight-v-value_o.jpg" align="left" /> and his TD Completion percentage being the stat where he surpassed competitors: <img src="http://payload.cargocollective.com/1/0/18081/200336/qb-top-2007-ncaa-qb.jpg" border="0" width="670" height="275" width_o="700" height_o="288" src_o="http://payload.cargocollective.com/1/0/18081/200336/qb-top-2007-ncaa-qb_o.jpg" align="left" /> Exposure and statistical performance are the primary factors influencing scholarship material. Here is a potential roadmap for the high school QB: <img src="http://payload.cargocollective.com/1/0/18081/200336/jl-qa-value-exposure.jpg" border="0" width="580" height="447" width_o="580" height_o="447" src_o="http://payload.cargocollective.com/1/0/18081/200336/jl-qa-value-exposure_o.jpg" align="left" /> I created a concept for multi-variate, relative analysis giving the big picture + standing. These are most of the main factors considered in statistical performance. The power of this visual strategy is a creating a single view that approximately judges the value of a HS. quarterback. Think of it as a well-informed gut check. Blue visuals indicate H.S. QB standing relative to NCAA standings broken down by minimum (inner) and maximum (outer) performance values as indicated by the dotted purple rings. <img src="http://payload.cargocollective.com/1/0/18081/200336/jl-qb-hittingthemark.jpg" border="0" width="580" height="447" width_o="580" height_o="447" src_o="http://payload.cargocollective.com/1/0/18081/200336/jl-qb-hittingthemark_o.jpg" align="left" /> A refined version extracts a specific game-day standing within a 4 yr performance span. In game 3 of his sophomore year, performance was evaluated with quantitative precision within each dimension, relative to NCAA performance, and relative to each other. Blue min and max rings aid in comparing relative strengths and weaknesses. <img src="http://payload.cargocollective.com/1/0/18081/200336/jlqa.jpg" border="0" width="670" height="867" width_o="700" height_o="906" src_o="http://payload.cargocollective.com/1/0/18081/200336/jlqa_o.jpg" align="left" /> The goal is to give players a well-organized, non-overwhelming picture and understanding of the mark they need to hit to become a sought after NCAA QB. While this doesn't guarantee a scholarship, it does organize in a meaningful way many factors coaches are weighing in selecting HS quarterbacks worth investing in. In summary, this was an interesting subject to begin exploring strategies in quantifying performance potential within a competitive arenas. The study also begins to illustrate how giving a a clear picture of their standing relative to the competition can create motivation to improve in needed areas through seeable, achievable goals. http://www.jameslytle.com/music-tour http://www.jameslytle.com/following/jameslytle.com/music-tour Fri, 25 Dec 2009 01:20:02 +0000 jameslytle 200332 <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process8.jpg" border="0" width="670" height="297" width_o="900" height_o="399" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process8_o.jpg" align="left" /> For 2009 ARMISTICE MUTEMATH Tour, I decided to pitch them this concept I created that would visualized all of their stops with appropriate information for each venue. Below is a walkthrough of my design process, refinements, and snapshots of the various stages. Process overview. Mind-map > This technique serves the brainstorming process best precisely because it is a bit less structured. I wanted to draw relationships that characterize as many aspects of MUTEMATH as possible, while keeping a somewhat relevant focus to the upcoming tour. Conceptual Sketching > Whether hand-drawn or quick Illustrator mock-ups, it was important for me to quickly look at the visuals that may represent the data. At this point, I determined the most relevant information to fans would be the date, ticket cost, and venue capacity. So those would be the distinguishing visuals amongst the venues. Research > Data-mining > This was a combination of Google Maps, data from the band, venue websites, and basic phone calls and emails. In the end thankfully got all the data I needed on a Google Docs spreadsheet. I collected info for each venue in these dimensions: date, city, state, venue name, venue website, venue capacity, ticket cost, direct purchase link, a nearby vinyl record shop, the last date MUTEMATH visited the venue or city, distance from New Orleans ( their hometown ), and a general link for VIP tickets. Graphic Design (Illustrator) > Once I had the data I could start making more specific comparisons and found it would make more sense to created the visuals based on a groupings or stair-step measurements so comparisons across the map could be made easily for fans, who care more about general differences. For example, its more relevant to make a right judgement on about how many people will be at the concert verses the difference between 700 and 800, which would be nearly impossible to distinguish at a glance across the entire United States. Actionscript > I imported and rebuilt many of the visuals in Flash, and wrote up the code to distribute appropriate data to each venue. I just went ahead and drew in the route path and adjusted the line thickness manually to signify how far along in the tour the band is. Refine > Some design decisions were made here to clarify info reading and address bunching issues. I ended up creating 2 versions. The first is a draggable, close-up version that includes venue capacity, and the second is a expanded view to show the entire US at once and remove the capacity differences. The final application is here. design development. <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process2.jpg" border="0" width="580" height="440" width_o="580" height_o="440" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process3.jpg" border="0" width="580" height="393" width_o="580" height_o="393" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process5.jpg" border="0" width="670" height="208" width_o="900" height_o="280" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process6.jpg" border="0" width="670" height="208" width_o="900" height_o="280" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-2.jpg" border="0" width="670" height="297" width_o="900" height_o="399" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process1.jpg" border="0" width="623" height="787" width_o="623" height_o="787" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process4.jpg" border="0" width="568" height="426" width_o="568" height_o="426" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process7.jpg" border="0" width="670" height="171" width_o="971" height_o="249" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-process7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/18081/200332/12_mm-1.jpg" border="0" width="670" height="297" width_o="900" height_o="399" src_o="http://payload.cargocollective.com/1/0/18081/200332/12_mm-1_o.jpg" align="left" /> http://www.jameslytle.com/soteria-productions-booklet http://www.jameslytle.com/following/jameslytle.com/soteria-productions-booklet Fri, 25 Dec 2009 01:11:05 +0000 jameslytle 200327 22 page promotional brochure for a production studio based out of Atlanta, Ga.<img src="http://payload.cargocollective.com/1/0/18081/200327/print-soteria.jpg" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/0/18081/200327/print-soteria_o.jpg" align="left" />